Subtle details are innately powerful. Not necessarily in what they are, but what they reflect. Perhaps a single individual's...or team's...or culture's pride to impute an effect solely based on passion, drive, even empathy. Not because the detail is a requirement, but because it isn't. Because it enhances your experience in ways that even the fulfillment of expected components may not. A detail that when discovered, has the potential to leave the impression, rather than the product or service itself. A detail that is exceptional. Enduring. Memorable. And human.

You may find such a detail on your next trip to the grocery store. In a business meeting. Upon hotel check-in.

Or simply inside your next, stunning gift from a loved one.